Max Carranza serves as the Vice President of Technology and Data at LiveRamp, where he plays a pivotal role in shaping the company’s data onboarding and digital marketing strategies. With a robust background in direct and digital marketing, Max leverages his expertise to lead a...
Max Carranza serves as the Vice President of Technology and Data at LiveRamp, where he plays a pivotal role in shaping the company’s data onboarding and digital marketing strategies. With a robust background in direct and digital marketing, Max leverages his expertise to lead a dynamic Technology and Data partnership team that focuses on enhancing the digital advertising ecosystem. His multifaceted approach integrates product management activities, including positioning, messaging, and financial modeling, to ensure that LiveRamp’s offerings resonate with a diverse clientele across various industries.
Currently, Max is spearheading key projects that aim to optimize customer relationship management (CRM) initiatives and streamline data integration processes for multinational businesses. His leadership in cross-functional teams fosters collaboration between technology, marketing, and analytics, driving innovative solutions that enhance client engagement and improve campaign performance. By utilizing advanced business intelligence techniques, he ensures that LiveRamp remains at the forefront of the digital landscape, empowering brands to make data-driven decisions.
Max's extensive experience in product launch and management allows him to effectively navigate the complexities of the online advertising space, ensuring that LiveRamp’s products are not only competitively positioned but also aligned with market demands. His strategic insights into pricing and packaging further enhance the value proposition for clients, making him a key player in the company’s growth trajectory. As a thought leader in the industry, Max Carranza continues to push the boundaries of what’s possible in technology and data, driving innovation that shapes the future of marketing.
