Max Abrams serves as the Director of Partner Solutions for the Crown Properties Collection at Oak View Group, where he leverages his extensive expertise in advertising sales and brand management to drive innovative solutions that resonate across various platforms. In his current role, Max is...
Max Abrams serves as the Director of Partner Solutions for the Crown Properties Collection at Oak View Group, where he leverages his extensive expertise in advertising sales and brand management to drive innovative solutions that resonate across various platforms. In his current role, Max is instrumental in collaborating with sales, marketing, creative, and product teams to design and implement strategies that not only elevate the Sphere brand but also deliver tangible commercial value to all stakeholders involved.
His out-of-the-box thinking is a cornerstone of his approach, enabling him to craft unique cross-platform audio, digital, and experiential solutions that align with both product and advertiser needs. Max's proficiency in the sales process is complemented by his deep understanding of online marketing and new media, allowing him to identify opportunities that push boundaries while ensuring success. He is adept at managing Request for Proposals (RFPs) and excels in presentation skills, which are crucial for effectively communicating complex ideas to diverse audiences.
Key projects under Max's leadership often involve integrating advanced web analytics tools like Omniture to track campaign performance and optimize strategies in real-time. His commitment to innovation and collaboration not only enhances the overall marketing strategy but also fosters strong relationships with partners, ensuring that every initiative is a win-win. With a keen eye on social media marketing and emerging trends, Max continues to position the Crown Properties Collection as a leader in the industry, driving growth and engagement in an ever-evolving landscape.
