Mauricio Vega serves as the Director of Business Planning at Splunk, where he leverages his extensive background in advanced analytics and corporate strategy to drive impactful decision-making across the Marketing organization. With over 15 years of experience, Mauricio is dedicated to fostering a data-driven culture...
Mauricio Vega serves as the Director of Business Planning at Splunk, where he leverages his extensive background in advanced analytics and corporate strategy to drive impactful decision-making across the Marketing organization. With over 15 years of experience, Mauricio is dedicated to fostering a data-driven culture that enhances operational efficiency and strategic alignment. His role involves leading critical initiatives in planning, rhythm of business (ROB), and process improvement, ensuring that marketing strategies are not only innovative but also grounded in robust analytics.
At Splunk, Mauricio is at the forefront of key projects that integrate advanced predictive analytics and market research, enabling the organization to anticipate customer needs and optimize marketing efforts. His expertise in forecasting and business process improvement allows him to establish best practices that streamline operations and enhance overall performance. By employing a combination of management consulting skills and a deep understanding of marketing strategy, Mauricio effectively collaborates with cross-functional teams to align business objectives with actionable insights.
Mauricio’s dynamic approach to business analysis and strategy has positioned him as a thought leader within the organization, driving initiatives that promote continuous improvement and integration across various marketing channels. His commitment to excellence and results-oriented mindset not only contribute to Splunk’s success but also inspire his team to embrace a culture of innovation and analytical rigor. Through his leadership, Mauricio is shaping the future of marketing planning at Splunk, ensuring that data remains at the core of every decision.
