Maura Cope is a seasoned media executive currently serving as the Senior Vice President of Distribution and Affiliate Relations at Weigel Broadcasting Co., where she plays a pivotal role in shaping the national distribution strategy for the company’s diverse portfolio of multicast networks. With a...
Maura Cope is a seasoned media executive currently serving as the Senior Vice President of Distribution and Affiliate Relations at Weigel Broadcasting Co., where she plays a pivotal role in shaping the national distribution strategy for the company’s diverse portfolio of multicast networks. With a wealth of experience in broadcast television and digital media, Maura expertly navigates the complexities of affiliate relations, ensuring that the MeTV Network, MOVIES! Network, H&I Network, Decades Network, START TV, and Story Network reach their maximum potential across the U.S. market.
In her current role, Maura is not only responsible for the strategic planning and execution of distribution initiatives but also for fostering strong partnerships with affiliates. Her deep understanding of advertising sales and television syndication distribution allows her to negotiate favorable terms that benefit both Weigel Broadcasting and its affiliates. Maura's expertise extends to digital marketing and social media marketing, where she leverages new media strategies to enhance viewer engagement and drive audience growth for all six networks.
Key projects under her leadership include the expansion of the MeTV Network's reach into new markets and the successful launch of promotional campaigns that highlight the unique programming of each network. Maura’s commitment to innovation and excellence in broadcast television distribution has positioned Weigel Broadcasting as a leader in the multicast network space, making her an invaluable asset to the organization and a respected figure in the media industry.
