Matthieu Etienne serves as the Strategy Director at SuperHeroes, a dynamic agency with a footprint in Amsterdam, New York City, and Singapore. With over 11 years of experience in crafting compelling brand and communication strategies for global brands, Matthieu has established himself as a thought...
Matthieu Etienne serves as the Strategy Director at SuperHeroes, a dynamic agency with a footprint in Amsterdam, New York City, and Singapore. With over 11 years of experience in crafting compelling brand and communication strategies for global brands, Matthieu has established himself as a thought leader in the advertising industry. His expertise lies in developing innovative creative campaigns and activations that resonate with audiences, evidenced by his impressive track record of over 110 awards.
At SuperHeroes, Matthieu leads the charge on brand, communications, content, and social strategies for high-profile clients such as DoorDash, Lenovo, and Mondelēz. His role involves not only the conception and execution of strategic initiatives but also new business pitches and creative reviews, ensuring that the agency consistently delivers standout work that drives brand engagement and loyalty. Matthieu’s ability to blend strategic insight with creative flair allows him to craft campaigns that are not only visually stunning but also strategically sound, addressing the unique challenges faced by each client.
In addition to his direct work with brands, Matthieu is an active contributor to the advertising community as a blogger, juror, and speaker. His passion for sharing knowledge and insights about public relations, online marketing, and community management further solidifies his position as a respected voice in the industry. Whether he’s leading a creative brainstorming session or presenting at industry events, Matthieu’s commitment to excellence and innovation continues to shape the future of brand strategy in a rapidly evolving digital landscape.
