As the Head of Digital at The Race Media Ltd, Matthew Witham leverages nearly two decades of experience in the motor racing media landscape to drive innovative strategies that enhance audience engagement and commercial viability. His role is pivotal in establishing the commercial foundations of...
As the Head of Digital at The Race Media Ltd, Matthew Witham leverages nearly two decades of experience in the motor racing media landscape to drive innovative strategies that enhance audience engagement and commercial viability. His role is pivotal in establishing the commercial foundations of a data-sensitive platform, where he meticulously curates content to ensure it resonates with the right audience at the right time. Matthew's expertise in digital media, integrated marketing, and audience development allows him to craft targeted campaigns that not only attract but also retain a passionate fan base.
Throughout his career, Matthew has held key positions at renowned publications such as Autosport and F1 Racing, where he honed his skills in advertising, sponsorship sales, and media buying. His deep understanding of the motor racing industry enables him to identify emerging trends and leverage data analytics to inform strategic decisions. By focusing on commercial account management and email marketing, he has successfully driven revenue growth while enhancing the overall user experience.
At The Race Media Ltd, Matthew is currently spearheading several high-impact projects aimed at expanding the company's digital footprint. These initiatives include the development of tailored content strategies and innovative advertising solutions that cater to the unique needs of sponsors and advertisers. By fostering strong relationships with stakeholders and utilizing cutting-edge digital tools, Matthew is committed to ensuring that The Race Media Ltd remains at the forefront of the motor racing media sector, delivering unparalleled value to both audiences and partners alike.
