As the Global Director of Media, Gaming, and Entertainment at Adobe, Matthew Sullivan plays a pivotal role in shaping the future of digital experiences for some of the world's most influential brands. With a wealth of expertise in AI-powered digital transformations, Matthew leads multiple teams...
As the Global Director of Media, Gaming, and Entertainment at Adobe, Matthew Sullivan plays a pivotal role in shaping the future of digital experiences for some of the world's most influential brands. With a wealth of expertise in AI-powered digital transformations, Matthew leads multiple teams dedicated to enhancing personalized customer experiences across various platforms. His strategic vision has been instrumental in executing over $1 billion in C-level AI and marketing strategy transformations for more than 30 Fortune 100 and 500 companies, as well as four Unicorns, solidifying his reputation as a thought leader in the industry.
Matthew's current projects focus on leveraging cutting-edge technologies to drive customer lifecycle management and optimize customer journeys. By utilizing Adobe Target and Adobe Audience Manager, his teams create data-driven experiences that not only engage audiences but also foster brand loyalty. His deep understanding of customer experience management enables him to develop tailored strategies that resonate with diverse consumer segments, ensuring that brands remain competitive in an ever-evolving landscape.
In addition to his technical acumen, Matthew is passionate about fostering collaboration across departments to harness the full potential of marketing automation and data management platforms (DMP). His commitment to innovation and excellence empowers Media, Gaming, and Entertainment companies to navigate the complexities of digital transformation, ultimately accelerating growth and enhancing customer satisfaction. As Matthew continues to lead the charge in this dynamic sector, his insights and expertise will undoubtedly shape the future of how brands connect with their audiences.
