As the Chief Development Officer at Self Esteem Brands, LLC, Matthew Stanton plays a pivotal role in shaping the strategic direction and growth trajectory of one of the most dynamic consumer brand companies in the fitness and wellness sector. With a robust background in franchise...
As the Chief Development Officer at Self Esteem Brands, LLC, Matthew Stanton plays a pivotal role in shaping the strategic direction and growth trajectory of one of the most dynamic consumer brand companies in the fitness and wellness sector. With a robust background in franchise sales and management consulting, Matthew leverages his expertise to drive sustainable business growth across a diverse portfolio that includes Anytime Fitness, Basecamp Fitness, The Bar Method, Stronger U, and Waxing the City. His leadership is instrumental in executing key projects aimed at global expansion and business transformation, ensuring that each brand not only meets but exceeds its growth objectives.
Matthew's strategic planning capabilities are complemented by his adeptness in cross-functional team leadership, allowing him to foster collaboration across various departments to achieve unified goals. His focus on developing strategic partnerships has been crucial in enhancing the brand's market presence and operational efficiency. Under his guidance, Self Esteem Brands has successfully navigated the complexities of the franchise landscape, optimizing financial modeling and development strategies to maximize franchisee success and customer satisfaction.
In addition to his operational acumen, Matthew is passionate about leadership development, recognizing that empowering individuals within the organization is key to driving innovation and performance. His commitment to improving the self-esteem of the world resonates deeply with the company's mission, as he actively promotes a culture of positivity and growth. With a keen eye for identifying emerging trends in the fitness industry, Matthew Stanton continues to position Self Esteem Brands as a leader in enhancing the lives of individuals through health and wellness, ultimately fulfilling the company's purpose of elevating self-esteem globally.
