Matthew Sikes is a seasoned Senior Business Analyst at Vertex Pharmaceuticals, where he leverages over 13 years of technology consulting experience to drive strategic, data-driven solutions that enhance operational efficiency and business performance. His role is pivotal in bridging the gap between complex data analytics...
Matthew Sikes is a seasoned Senior Business Analyst at Vertex Pharmaceuticals, where he leverages over 13 years of technology consulting experience to drive strategic, data-driven solutions that enhance operational efficiency and business performance. His role is pivotal in bridging the gap between complex data analytics and actionable insights, particularly in the highly regulated pharmaceutical industry. Matthew's expertise in designing website analytics dashboards using Looker Studio allows him to present performance metrics in a clear and engaging manner for business stakeholders, ensuring that critical data is accessible and understandable.
A key aspect of Matthew's current projects involves delivering insights and reporting through Tableau dashboards, which are essential for optimizing marketing campaigns and improving overall business strategies. His proficiency in Google Analytics 4 and Matomo Analytics enables him to provide invaluable support to the organization, guiding teams through the implementation process and ensuring that analytics tools are effectively utilized to gather meaningful insights.
In addition to his technical skills, Matthew excels in gathering functional requirements and documenting user stories in Jira, which streamlines project management and enhances collaboration within agile teams. His congenial approach and strong presentation skills foster a collaborative environment where stakeholders feel empowered to make data-driven decisions. By combining his analytical prowess with a deep understanding of user needs, Matthew continues to play a crucial role in solving complex business problems at Vertex Pharmaceuticals, making him an indispensable asset to the organization.
