Matthew Passannante serves as the Vice President of Marketing at Bluewire LLC, where he leverages over 25 years of extensive experience in marketing and operations to drive strategic initiatives that enhance brand visibility and market engagement. In his current role, Matthew has been instrumental in...
Matthew Passannante serves as the Vice President of Marketing at Bluewire LLC, where he leverages over 25 years of extensive experience in marketing and operations to drive strategic initiatives that enhance brand visibility and market engagement. In his current role, Matthew has been instrumental in architecting and implementing a comprehensive marketing communications (marcom) application stack for a burgeoning $15M Insurtech start-up. His innovative approach has allowed him to lead cross-functional teams in developing a robust digital marketing strategy that effectively targets and engages eight distinct audience segments, ensuring that Bluewire's offerings resonate with diverse customer needs.
Matthew's expertise in SaaS product portfolio management and customer-centric demand generation initiatives has positioned him as a key player in refining the company’s positioning, messaging, and pricing strategies. His ability to synthesize complex market data into actionable insights has not only enhanced the understanding of Bluewire's products and services but has also fostered greater alignment across operational and creative teams. As an award-winning public speaker, he excels in conveying intricate concepts with clarity, making him a sought-after thought leader in the industry.
With a strong foundation in business analysis and IT strategy, Matthew is adept at navigating the evolving landscape of the Internet of Things (IoT) and software solution architecture. His leadership and versatility enable him to manage vendor relationships effectively while driving innovative marketing campaigns that yield measurable results. At Bluewire LLC, Matthew continues to push the boundaries of traditional marketing, ensuring that the company remains at the forefront of industry trends and customer expectations.
