Matthew Hickman serves as the Senior Vice President and Managing Director of Publishing & Growth at TheHomeMag, where he leverages over 20 years of experience in media, sales, and marketing to drive strategic initiatives and foster audience engagement. Under his leadership, TheHomeMag has evolved from...
Matthew Hickman serves as the Senior Vice President and Managing Director of Publishing & Growth at TheHomeMag, where he leverages over 20 years of experience in media, sales, and marketing to drive strategic initiatives and foster audience engagement. Under his leadership, TheHomeMag has evolved from a localized home improvement resource into America’s largest targeted direct mail product, reaching an impressive 9.7 million homes monthly across 29 states and the District of Columbia.
In his current role, Matthew is instrumental in shaping the magazine's content strategy and brand management, ensuring that it resonates with homeowners seeking innovative solutions for their home improvement projects. His expertise in strategic planning and business strategy has been pivotal in expanding TheHomeMag's footprint in the competitive home improvement market. Matthew is also focused on enhancing membership and audience engagement, utilizing data-driven insights to tailor content that meets the evolving needs of readers.
Prior to joining TheHomeMag, Matthew was the Senior Vice President and Managing Director at Bonnier Corporation, where he oversaw operations, sales, and marketing for the company’s most successful business unit. His experience in P&L analysis and change management has equipped him with the skills necessary to navigate the complexities of the publishing industry, ensuring sustainable growth and profitability. As he continues to lead TheHomeMag into new markets and innovative projects, Matthew remains committed to delivering high-quality content and exceptional value to homeowners nationwide.
