Matthew Herz serves as the Chief Marketing Officer (CMO) at Covr Financial Technologies, where he plays a pivotal role in shaping the company’s strategic direction and market presence within the rapidly evolving landscape of embedded insurance. With a strong foundation in strategic product marketing and...
Matthew Herz serves as the Chief Marketing Officer (CMO) at Covr Financial Technologies, where he plays a pivotal role in shaping the company’s strategic direction and market presence within the rapidly evolving landscape of embedded insurance. With a strong foundation in strategic product marketing and brand positioning, Matthew leads initiatives that enhance Covr’s visibility and value proposition among financial institutions, banks, and advisory firms. His expertise in product development and market research enables him to identify emerging trends and customer needs, ensuring that Covr remains at the forefront of innovation in the insurance sector.
Under Matthew's leadership, Covr has successfully partnered with over 30 insurance carriers to deliver streamlined insurance solutions tailored for financial advisors and their clients. His focus on digital enrollment strategy and distribution expansion has resulted in significant growth opportunities, allowing Covr to simplify the insurance process and improve client engagement. Matthew’s prior experience as Senior VP of Sales and Marketing has equipped him with a deep understanding of the financial services landscape, particularly in areas such as estate planning, life insurance, and employee benefits.
Matthew is passionate about leveraging technology to enhance customer experiences and drive operational efficiency within the insurance space. His commitment to team leadership and collaboration fosters a culture of innovation at Covr, empowering his team to deliver exceptional results. As the industry continues to evolve, Matthew Herz remains dedicated to positioning Covr Financial Technologies as a leader in embedded insurance solutions, ensuring that financial institutions can provide their clients with the best possible insurance products and services.
