Matthew Finley serves as the Head of Digital and Creative Director at VMLY&R COMMERCE, where he leads a dynamic and versatile creative team that specializes in digital innovation, social content, and user experience design. With a robust background in creative commerce, Matthew has honed his...
Matthew Finley serves as the Head of Digital and Creative Director at VMLY&R COMMERCE, where he leads a dynamic and versatile creative team that specializes in digital innovation, social content, and user experience design. With a robust background in creative commerce, Matthew has honed his expertise in shopper marketing, mobility, and performance media, making him a pivotal figure in shaping impactful digital strategies for a diverse portfolio of clients, including industry giants like Nestlé, John Deere, and Ford Commercial Solutions.
In his current role, Matthew spearheads key projects that integrate cutting-edge technology with creative storytelling, ensuring that each campaign resonates with target audiences across various platforms. His leadership style fosters collaboration among specialists in e-commerce, animation, video production, and UX/UI design, enabling the team to deliver cohesive and engaging digital experiences. Notably, his work with brands such as Mazda and Volvo showcases his ability to blend conceptual thinking with practical execution, driving brand engagement and enhancing customer journeys.
Matthew's passion for branding and new creative technologies is evident in his approach to developing innovative solutions that not only meet client objectives but also elevate the overall consumer experience. His proficiency in digital media, animation, and audio editing, combined with a keen eye for detail, allows him to create compelling narratives that captivate audiences. As he continues to push the boundaries of digital creativity at VMLY&R COMMERCE, Matthew remains committed to leveraging his skills and insights to navigate the ever-evolving landscape of digital marketing.
