As the Ecommerce leader at Cannatron, Matt Targett is at the forefront of revolutionizing the digital landscape for both B2B and D2C channels in the rapidly evolving cannabis accessory market. With a robust background in ecommerce and revenue generation, Matt has successfully sourced, managed, and...
As the Ecommerce leader at Cannatron, Matt Targett is at the forefront of revolutionizing the digital landscape for both B2B and D2C channels in the rapidly evolving cannabis accessory market. With a robust background in ecommerce and revenue generation, Matt has successfully sourced, managed, and implemented five diverse ecommerce platforms since 2014, including homegrown solutions, Oracle, Big Commerce, and Shopify+. His expertise in writing RFPs and overseeing the installation of these platforms has equipped him with a unique understanding of the technical and strategic nuances required to optimize online sales.
At Cannatron, Matt is not only responsible for driving exponential growth through innovative digital strategies but also for enhancing the overall customer experience across various touchpoints. By collaborating with industry giants such as Ooze, King Palm, and Truweigh, he crafts tailored solutions that resonate with customers and elevate brand visibility. His proficiency in media planning and buying, combined with a keen eye for online marketing and product marketing, allows him to develop campaigns that effectively engage target audiences and convert leads into loyal customers.
Matt's commitment to team building is evident in his approach to fostering a collaborative environment where creativity and strategic thinking thrive. By leveraging web analytics and interactive advertising, he continuously refines Cannatron's digital presence, ensuring that the company remains a leader in the competitive ecommerce landscape. With a focus on mobile marketing and public relations, Matt is dedicated to driving Cannatron's mission forward, positioning the company as a trailblazer in the industry while delivering unparalleled value to its customers.
