Matt Poston serves as a Principal Technical Architect at Salesforce, where he leverages over two decades of experience in interactive marketing technology to drive impactful solutions for clients. His professional superpower—an insatiable curiosity—fuels his passion for exploring innovative approaches to enhance customer engagement and optimize...
Matt Poston serves as a Principal Technical Architect at Salesforce, where he leverages over two decades of experience in interactive marketing technology to drive impactful solutions for clients. His professional superpower—an insatiable curiosity—fuels his passion for exploring innovative approaches to enhance customer engagement and optimize digital marketing strategies. At Salesforce, Matt plays a pivotal role in supporting the Marketing & Engagement platforms, including the Customer Data Platform (CDP)/Data Cloud, Marketing Cloud, Interaction Studio/Personalization, Datorama/Intelligence, and Pardot/Account Management.
In his current position, Matt is deeply involved in key projects that aim to improve the return on investment (ROI) for digital marketing campaigns across various sectors, from Fortune 500 companies to nonprofit organizations. His expertise in big data and artificial intelligence (AI) allows him to develop tailored solutions that harness the power of data-driven insights, enabling clients to create personalized marketing experiences that resonate with their target audiences.
Matt’s skills in presales, strategic consulting, and product demonstration further enhance his ability to communicate complex technical concepts in a way that is accessible and actionable for stakeholders. His commitment to staying at the forefront of digital marketing trends ensures that he can provide cutting-edge strategies that not only meet but exceed client expectations. As he continues to navigate the evolving landscape of marketing technology, Matt remains dedicated to empowering organizations to achieve their goals through innovative and effective digital solutions.
