As the Vice President of Sales at Livability, Matt McWhorter brings over 32 years of extensive experience in new business development, sales, and marketing, particularly within the integrated multimedia landscape. His expertise spans both print and online marketing solutions, IT infrastructure, and audiovisual products, complemented...
As the Vice President of Sales at Livability, Matt McWhorter brings over 32 years of extensive experience in new business development, sales, and marketing, particularly within the integrated multimedia landscape. His expertise spans both print and online marketing solutions, IT infrastructure, and audiovisual products, complemented by managed IT services. In his current role, Matt is at the forefront of driving strategic partnerships with various economic development organizations, including state departments, regional and county agencies, and chambers of commerce. His efforts are focused on promoting the unique business climates of these areas, enhancing their talent attraction strategies, and amplifying their tourism messages on a global, national, and regional scale.
Matt's approach to sales is deeply rooted in strategic planning and implementation, where he excels in prospect qualification and ROI analysis. His ability to navigate highly competitive markets has allowed him to develop and execute successful lead generation strategies, leveraging digital marketing and event management to maximize outreach. Whether through in-person engagements at trade shows or virtual collaborations via Zoom, Matt is dedicated to fostering relationships that drive economic growth and community development. His skills in competitive analysis and selling not only enhance Livability's market presence but also contribute to the overall success of the regions he represents. With a keen understanding of the intersection between marketing and economic development, Matt McWhorter is committed to delivering impactful solutions that resonate with both businesses and residents alike.
