As the Creative Director at WTVR-TV, Matt McClain leverages over two decades of media industry experience to craft compelling narratives that resonate with diverse audiences. His role encompasses a wide range of responsibilities, from writing and shooting to editing commercial spots tailored for local advertisers....
As the Creative Director at WTVR-TV, Matt McClain leverages over two decades of media industry experience to craft compelling narratives that resonate with diverse audiences. His role encompasses a wide range of responsibilities, from writing and shooting to editing commercial spots tailored for local advertisers. Matt's expertise in creative strategy allows him to collaborate effectively with clients, ensuring that each project aligns with their branding goals while engaging the Central Virginia community.
One of Matt's key projects includes the production of impactful public service announcements (PSAs) that address pressing local issues, showcasing his commitment to using media as a tool for positive change. His proficiency in Adobe Creative Cloud and Adobe Audition enables him to deliver high-quality content that stands out in the competitive landscape of online advertising. Additionally, Matt's FAA drone certification enhances his storytelling capabilities, allowing him to incorporate stunning aerial videography that captures the essence of the region and elevates the visual appeal of his projects.
With a strong foundation in communications and a passion for creative writing, Matt excels in script editing and media relations, ensuring that every piece of content not only informs but also inspires. His ability to blend traditional media techniques with innovative digital audio strategies positions him as a leader in the evolving media landscape. Through his work at WTVR-TV, Matt McClain continues to push the boundaries of creativity, delivering engaging and impactful videos that leave a lasting impression on viewers and clients alike.
