Matt Letexier serves as the Senior Managing Director of Marketing and Category Management at NAPA Balkamp, where he leverages his extensive experience in the automotive industry to drive strategic initiatives and enhance revenue streams. With oversight of Balkamp's impressive $500 million-plus revenue portfolio, Matt leads...
Matt Letexier serves as the Senior Managing Director of Marketing and Category Management at NAPA Balkamp, where he leverages his extensive experience in the automotive industry to drive strategic initiatives and enhance revenue streams. With oversight of Balkamp's impressive $500 million-plus revenue portfolio, Matt leads three distinct Category Management teams focused on Retail/Wholesale, Tools and Equipment, and Commodities. His role is pivotal in shaping the company's market strategy, ensuring that each category not only meets but exceeds customer expectations through innovative product offerings and effective pricing strategies.
Under Matt's leadership, the 15+ person Marketing Department thrives, engaging in a diverse range of functions including graphic design, brand development, and digital marketing. His expertise in motorsports sponsorships has also positioned NAPA Balkamp as a prominent player in the automotive aftermarket, enhancing brand visibility and customer loyalty. Matt's proficiency in negotiation and strategic sourcing enables him to forge valuable partnerships that drive new business development while optimizing operational efficiencies.
A skilled team leader, Matt fosters a collaborative environment that encourages creativity and innovation among his teams. His commitment to retail category management and product development ensures that NAPA Balkamp remains at the forefront of industry trends, delivering exceptional value to customers and stakeholders alike. With a keen eye for profit maximization and a passion for the automotive sector, Matt Letexier is not only a driving force at NAPA Balkamp but also a respected leader in the broader automotive aftermarket community.
