As the Chief Executive Officer of the Portman Group, Matt Lambert plays a pivotal role in shaping the landscape of responsible alcohol marketing and consumption in the UK. With a wealth of experience in public affairs and communications, Matt leads the organization in its mission...
As the Chief Executive Officer of the Portman Group, Matt Lambert plays a pivotal role in shaping the landscape of responsible alcohol marketing and consumption in the UK. With a wealth of experience in public affairs and communications, Matt leads the organization in its mission to promote social responsibility among alcohol producers while navigating complex regulatory environments. His expertise in government affairs and public policy equips him to effectively advocate for balanced approaches that protect consumers and support industry growth.
Under Matt's leadership, the Portman Group has embarked on several key projects aimed at enhancing the reputation of the alcohol sector. These initiatives include the development of comprehensive guidelines for responsible marketing practices, which not only align with regulatory standards but also resonate with consumers’ expectations for ethical behavior from brands. By leveraging his strategic planning skills, Matt has successfully fostered collaborations with stakeholders across the industry, ensuring that the Portman Group remains at the forefront of discussions around alcohol policy and public health.
Matt’s background in corporate communications and reputation management is instrumental in crafting narratives that highlight the positive contributions of the alcohol industry to the UK economy, while also addressing pressing social challenges. His leadership style emphasizes transparency and accountability, which are essential in building trust with both policymakers and the public. As he continues to steer the Portman Group through the evolving landscape of alcohol regulation, Matt Lambert’s vision and expertise are crucial in promoting a responsible drinking culture that benefits all stakeholders involved.
