Matt Goebel is a seasoned Product Development and UX leader at IDG Communications, where he leverages nearly two decades of experience to create award-winning websites and applications that effectively meet both user needs and business objectives. In his current role as Executive Producer and UX...
Matt Goebel is a seasoned Product Development and UX leader at IDG Communications, where he leverages nearly two decades of experience to create award-winning websites and applications that effectively meet both user needs and business objectives. In his current role as Executive Producer and UX lead, Matt has been instrumental in managing the UX and front-end development teams for IDG Enterprises' extensive portfolio of B2B technology websites.
One of his standout initiatives, "Project Scale," exemplifies his ability to synthesize complex business requirements into a cohesive user experience. By uniting nine distinct websites under a common, responsive UX framework, Matt has not only enhanced the visual appeal of the B2B portfolio but also improved usability and accessibility for diverse audiences. His strategic direction in this project involved meticulous planning and collaboration with executive stakeholders, ensuring that the new design aligns with overarching business goals.
Matt's expertise spans a wide array of skills, including content management, information architecture, and search engine optimization (SEO), which he integrates seamlessly into the development process. His proficiency in agile web development and wireframing allows him to create iterative roadmaps that prioritize user feedback and business needs. Additionally, his background in digital publishing and online content strategies positions him as a thought leader in the industry, driving innovation and delivering successful outcomes for both users and the organization. With a keen eye for detail and a passion for enhancing user experiences, Matt Goebel continues to shape the future of B2B technology platforms at IDG Communications.
