Matt Farnum serves as the Senior Vice President and Head of Strategic Markets at Proactive MD, where he plays a pivotal role in shaping the company's innovative approach to Advanced Primary Care. With over 15 years of extensive experience in the healthcare sector, Matt has...
Matt Farnum serves as the Senior Vice President and Head of Strategic Markets at Proactive MD, where he plays a pivotal role in shaping the company's innovative approach to Advanced Primary Care. With over 15 years of extensive experience in the healthcare sector, Matt has cultivated a robust expertise in enterprise strategy, particularly in navigating the complexities of payer systems, health systems, and technology-enabled Provider Health Service Organizations (PHSOs). His leadership is instrumental in driving Proactive MD’s mission to enhance patient health outcomes through comprehensive and accessible healthcare solutions.
At Proactive MD, Matt spearheads key projects that focus on expanding the company's footprint across more than 20 states, emphasizing the importance of direct primary care services and on-site physician availability. His strategic vision is crucial in developing go-to-market strategies that align with the evolving landscape of value-based care and managed care models. By leveraging his skills in strategic negotiations and business relationship management, Matt has successfully guided the organization through high-urgency business cycles, including new revenue initiatives and market entry strategies.
Matt's commitment to innovation is evident in his ability to foster start-up ventures within the healthcare ecosystem, particularly in the Medicare Advantage space. His strong communication and leadership skills enable him to build collaborative partnerships that drive sustainable growth and improve healthcare delivery. As Proactive MD continues to redefine patient care, Matt Farnum remains at the forefront, championing initiatives that not only enhance operational efficiency but also prioritize the health and well-being of patients across the nation.
