As the Global Product Lead for YouTube Partner Sales at Google, Matt Brady is at the forefront of driving innovative advertising solutions for top-tier partners across diverse verticals, including Music, News, Creator, Podcast, Sports, and Gaming. With a robust background in digital marketing and strategic...
As the Global Product Lead for YouTube Partner Sales at Google, Matt Brady is at the forefront of driving innovative advertising solutions for top-tier partners across diverse verticals, including Music, News, Creator, Podcast, Sports, and Gaming. With a robust background in digital marketing and strategic partnerships, Matt leverages his extensive expertise to enhance the monetization strategies of YouTube's most influential creators and brands. His role involves leading exclusive shared sales programs that integrate product development, strategic planning, and go-to-market (GTM) initiatives, ensuring that partners not only meet but exceed their branding and acquisition goals.
Matt's passion for servant leadership shines through in his approach to team management and client relations. He excels in project management and organization, adeptly navigating complex advertising challenges while fostering a collaborative environment that empowers his team to thrive. His commitment to delivering best-in-class service is evident in his ability to craft tailored marketing strategies that resonate with diverse audiences, driving engagement and growth for partners.
In addition to his hands-on experience with Google AdWords and event planning, Matt's skills in digital marketing and social networking allow him to stay ahead of industry trends, ensuring that his partners are equipped with the latest tools and insights for success. By cultivating strategic partnerships and focusing on the unique needs of each vertical, Matt is not only shaping the future of YouTube advertising but also setting new standards for excellence in the digital marketing landscape.
