As the Managing Director at Your Army, Matt Black plays a pivotal role in shaping the promotional landscape for a diverse roster of artists under some of the most prestigious labels in the music industry, including Interscope, Atlantic, and Def Jam. With a wealth of...
As the Managing Director at Your Army, Matt Black plays a pivotal role in shaping the promotional landscape for a diverse roster of artists under some of the most prestigious labels in the music industry, including Interscope, Atlantic, and Def Jam. With a wealth of experience in music marketing and strategic business development, Matt leads a dynamic team that crafts innovative marketing strategies tailored to each artist's unique brand and audience. His expertise in client relations and artist management ensures that every campaign not only resonates with fans but also strengthens the artist's position in a competitive market.
Under his leadership, Your Army's American office has successfully executed multifaceted promotional campaigns that leverage social media marketing, digital marketing, and radio promotions to maximize reach and engagement. Matt’s adept negotiation skills have been instrumental in securing lucrative partnerships and contracts, allowing artists to thrive in an ever-evolving industry landscape. His strong artist relations skills foster a collaborative environment where creativity flourishes, enabling artists to focus on their craft while the Your Army team handles the intricacies of marketing and promotion.
Key projects that Matt has spearheaded include high-profile album launches and festival promotions, where he has utilized data-driven insights to optimize marketing efforts and enhance audience engagement. His commitment to building lasting relationships across all levels of the music industry has positioned Your Army as a trusted partner for artists and labels alike. With a keen understanding of industry trends and a passion for music, Matt Black continues to drive success for both the artists he represents and the broader music community.
