As the Chief Operating Officer at CLARK, Matt Barham plays a pivotal role in steering one of the largest global InsurTechs towards its mission of revolutionizing the insurance landscape. With a robust background in marketplaces, e-commerce, and digital marketing, Matt leverages his expertise to enhance...
As the Chief Operating Officer at CLARK, Matt Barham plays a pivotal role in steering one of the largest global InsurTechs towards its mission of revolutionizing the insurance landscape. With a robust background in marketplaces, e-commerce, and digital marketing, Matt leverages his expertise to enhance the user experience of CLARK's innovative insurance expert app. This platform empowers customers to manage their insurance needs seamlessly, reflecting Matt’s commitment to customer insight and operational excellence.
Under his leadership, CLARK has embarked on key projects aimed at optimizing pricing strategies and enhancing product offerings, ensuring that the app not only meets but anticipates the evolving needs of users. His experience in analytics and program management allows him to implement data-driven strategies that enhance customer engagement and retention, driving significant growth in the B2C e-commerce space.
Matt’s strategic consulting background equips him to navigate the complexities of the insurtech landscape, fostering partnerships with international investors such as Allianz X and Tencent. His focus on advertising operations and real-time bidding (RTB) has also been instrumental in developing targeted marketing strategies that resonate with diverse customer segments. By integrating cutting-edge technology and innovative digital strategies, Matt is dedicated to positioning CLARK as a leader in the insurance market, ensuring that customers receive unparalleled service and support in managing their insurance portfolios.
