Matias Alpert is a seasoned marketing executive with over 15 years of international management experience, currently serving as Co-Founder and Sales Director at Julius. His diverse background spans markets as varied as China and Italy, where he has honed his expertise in business development and...
Matias Alpert is a seasoned marketing executive with over 15 years of international management experience, currently serving as Co-Founder and Sales Director at Julius. His diverse background spans markets as varied as China and Italy, where he has honed his expertise in business development and strategic planning. Matias is particularly adept at starting offices from scratch and revitalizing underperforming teams in mature markets, showcasing his strong talent management skills and ability to drive organizational change.
At Julius, Matias leads SalesOps across the Americas, focusing on enhancing clients' eCommerce practices. His role involves leveraging his extensive knowledge of both Marketplaces—such as Amazon, MercadoLibre, and Alibaba—and Direct to Consumer platforms like Shopify, vTex, and Prestashop. By integrating innovative digital strategies and analytics, Matias helps clients optimize their sales funnels and improve customer insights, ultimately driving revenue growth.
Key projects under Matias's leadership include the successful launch of several regional offices, where he implemented tailored marketing strategies that resonate with local audiences. His hands-on approach to restructuring teams has not only improved performance metrics but also fostered a culture of collaboration and continuous improvement. With a keen eye for emerging trends in mobile marketing and integrated marketing approaches, Matias is committed to equipping clients with the tools they need to thrive in an increasingly competitive digital landscape. His unique blend of strategic foresight and operational expertise positions him as a valuable asset in the ever-evolving world of eCommerce.
