Mathieu Chevalier, as the Founder and Strategic Planner at Monsieur Mathieu, brings over 20 years of hybrid experience in strategic planning across diverse sectors, including advertising, digital, branding, retail, and design. His extensive background with renowned agencies such as AKQA, Young & Rubicam, and BDDP&Fils...
Mathieu Chevalier, as the Founder and Strategic Planner at Monsieur Mathieu, brings over 20 years of hybrid experience in strategic planning across diverse sectors, including advertising, digital, branding, retail, and design. His extensive background with renowned agencies such as AKQA, Young & Rubicam, and BDDP&Fils has equipped him with a robust skill set that blends traditional marketing strategies with innovative digital solutions. At Monsieur Mathieu, Mathieu leads a nomadic consultancy that specializes in crafting compelling brand strategies and platforms, ensuring that a brand's vision resonates throughout every facet of an organization.
Currently, Mathieu is spearheading key projects that focus on integrating purpose-driven strategies into brand narratives. His expertise in trendspotting allows him to identify emerging market dynamics, enabling clients to stay ahead of the curve. By leveraging hybrid creative planning, he collaborates with organizations to co-create 360 campaigns that not only engage audiences but also foster meaningful connections. Mathieu's unique approach combines insights from various disciplines, including web marketing and open innovation, to develop comprehensive marketing strategies that drive impactful results.
Mathieu is passionate about the transformative power of branding and its ability to influence organizational culture and consumer perception. He believes that a well-defined brand platform can serve as a guiding light for businesses, shaping their strategic direction and enhancing their market presence. With a commitment to fostering collaboration and creativity, Mathieu invites industry professionals to connect for a chat, where together, they can explore exciting ideas that push the boundaries of conventional strategic planning.
