Mathew Duff serves as a Senior Researcher for Developer Insights at Coinbase, where he plays a pivotal role in shaping the future of the cryptocurrency ecosystem. With a strong focus on developer research, Mat is dedicated to enhancing the Coinbase Developer Platform and supporting the...
Mathew Duff serves as a Senior Researcher for Developer Insights at Coinbase, where he plays a pivotal role in shaping the future of the cryptocurrency ecosystem. With a strong focus on developer research, Mat is dedicated to enhancing the Coinbase Developer Platform and supporting the Base Layer 2 (L2) initiative. His expertise in user research and data analysis allows him to delve deep into the needs and behaviors of developers, providing actionable insights that drive product development and innovation. By leveraging segmentation and demographic analysis, Mat helps his stakeholders understand the diverse landscape of developers, ensuring that Coinbase's offerings resonate with their target audience.
One of Mat's key projects involves conducting agile research execution to gather real-time feedback from developers, enabling the team to iterate quickly and effectively on new features. His ability to anticipate business needs and build customer empathy is instrumental in guiding product strategies that align with user expectations. Mat’s proficiency in integrated marketing further enhances his capacity to communicate insights across various teams, fostering a collaborative environment that prioritizes user-centric design.
What truly motivates Mat is the opportunity to empower developers to find the right tools and resources they need to succeed in the rapidly evolving crypto space. By combining his skills in Excel, Access, and Visio with his passion for research, Mat Duff is not only driving impact at Coinbase but also contributing to the broader mission of making cryptocurrency accessible and user-friendly for all.
