Matei Popp is a seasoned Senior Product Manager at eMAG, where he is at the forefront of integrating high-performance advertising into the core of Eastern Europe's largest e-commerce marketplace. With a robust background in product management, data analysis, and user experience design, Matei is adept...
Matei Popp is a seasoned Senior Product Manager at eMAG, where he is at the forefront of integrating high-performance advertising into the core of Eastern Europe's largest e-commerce marketplace. With a robust background in product management, data analysis, and user experience design, Matei is adept at navigating the complexities of digital advertising and e-commerce ecosystems. His current focus is on expanding and scaling eMAG Ads, where he leads a top-notch team dedicated to establishing advertising as a distinct and profitable business vertical, alongside eMAG’s Commercial and Marketplace operations.
Under Matei's leadership, the eMAG Ads team has achieved remarkable growth, boasting a staggering 5x year-over-year increase. This success is driven by his strategic approach to product development, which emphasizes hypothesis testing and experiment design to refine advertising solutions that resonate with both businesses and consumers. By advocating for the needs of users—often referred to as "humans" in his philosophy—Matei ensures that the advertising products not only meet business objectives but also enhance the overall user experience.
His expertise in multivariate testing, customer journey mapping, and lean principles allows him to create data-driven strategies that optimize performance and drive engagement. As a champion of organizational leadership and visual culture, Matei fosters a collaborative environment that encourages innovation and creativity within his team. With a clear vision for the future of advertising at eMAG, Matei Popp is not just building a product; he is shaping the landscape of e-commerce advertising in Eastern Europe.
