Massimo Formichella brings over 30 years of rich experience in business development and customer experience enhancement, currently serving as the Head of the Commercial & Sales Department at Trenitalia S.p.A., part of the Italian State Railways Group. In this pivotal role, he is responsible for...
Massimo Formichella brings over 30 years of rich experience in business development and customer experience enhancement, currently serving as the Head of the Commercial & Sales Department at Trenitalia S.p.A., part of the Italian State Railways Group. In this pivotal role, he is responsible for defining and developing the commercial offerings for key services, including Intercity, Intercity Night, Eurocity, and Euronight. His strategic vision focuses on maximizing customer satisfaction and driving revenue growth through innovative pricing strategies and comprehensive marketing plans.
Under Massimo's leadership, Trenitalia has seen a significant transformation in its approach to customer experience, with a strong emphasis on understanding and anticipating customer needs. His expertise in corporate finance and risk management has been instrumental in aligning the commercial strategy with the broader objectives of the organization, ensuring sustainable growth and profitability. By leveraging advanced forecasting techniques and data analytics, Massimo has successfully implemented initiatives that enhance service quality and operational efficiency.
His previous roles at prestigious companies such as American Express, Findomestic Banca, Wind Telecomunicazioni, and Enel have equipped him with a diverse skill set that includes business planning, team management, and strategic enterprise development. Massimo’s commitment to innovation and excellence not only drives Trenitalia's commercial success but also positions the company as a leader in the rail industry, continually adapting to the evolving expectations of modern travelers. Through his initiatives, he aims to create a seamless and enjoyable travel experience, reinforcing Trenitalia's reputation as a customer-centric organization.
