Mason Johnson serves as the Creative Director for BOSS Shotshells, a leading manufacturer of innovative, copper-plated nontoxic ammunition designed specifically for waterfowl and upland hunters. With over 28 years of experience in the communication industry, Mason has honed his expertise in branding, integrated marketing, and...
Mason Johnson serves as the Creative Director for BOSS Shotshells, a leading manufacturer of innovative, copper-plated nontoxic ammunition designed specifically for waterfowl and upland hunters. With over 28 years of experience in the communication industry, Mason has honed his expertise in branding, integrated marketing, and creative direction, making him an invaluable asset to the BOSS Outdoors team. His role encompasses a wide range of responsibilities, from overseeing high-impact photo shoots and art direction to managing the creative process for catalogs and commercial photography that resonate with the brand's target audience.
At BOSS Shotshells, Mason is at the forefront of key projects that elevate the brand's presence in the competitive outdoor market. He is instrumental in developing compelling marketing campaigns that not only highlight the superior quality of the products but also connect emotionally with hunters who value sustainability and performance. His strategic approach to creative problem-solving allows him to evaluate existing systems and implement efficient workflows that enhance productivity within his creative team, which includes art directors, writers, designers, and web developers.
Mason's commitment to excellence extends beyond traditional marketing channels; he also plays a pivotal role in event planning and television production, ensuring that BOSS Shotshells maintains a strong presence at industry events and engages effectively with its community. With a keen eye for detail and a passion for storytelling, Mason Johnson continues to push the boundaries of creativity at BOSS Outdoors, driving the brand's mission to provide top-tier products while fostering a deeper appreciation for the great outdoors.
