Mason Cox serves as the Paid Marketing Account Director at Blackbird PPC, where he leverages his extensive expertise in digital marketing to drive significant growth for his clients. With a robust background that includes an MBA from the University of La Verne and a BS...
Mason Cox serves as the Paid Marketing Account Director at Blackbird PPC, where he leverages his extensive expertise in digital marketing to drive significant growth for his clients. With a robust background that includes an MBA from the University of La Verne and a BS from UC Berkeley, Mason has honed his skills over six years in both B2B and D2C environments. His strategic acumen is evidenced by his impressive track record of generating over $25 million in Annual Recurring Revenue (ARR) across managed accounts.
In his current role, Mason excels in developing and implementing innovative marketing strategies that not only enhance Return on Ad Spend (ROAS) but also effectively lower Customer Acquisition Costs (CAC). His approach is data-driven, utilizing comprehensive competitor analysis processes that span various verticals to create tailored strategies for each client. This meticulous attention to detail allows Mason to capture market share and position his clients for sustained success.
Mason is also passionate about sharing insights with stakeholders, frequently curating and presenting in-depth reports that cover strategy, optimizations, and the latest industry trends. His leadership in marketing campaign management, combined with his expertise in conversion optimization and growth strategies, ensures that his team remains at the forefront of digital marketing innovation. As a dedicated professional, Mason is always eager to learn new skills and tools, further enhancing his ability to deliver exceptional results in an ever-evolving digital landscape.
