Mary Weil is a dynamic leader and the Chief Executive Officer of BARKER, an independent creative agency renowned for its innovative approach to brand strategy and marketing solutions across diverse sectors, including food and beverage, health and wellness, pets, consumer packaged goods (CPG), fashion, beauty,...
Mary Weil is a dynamic leader and the Chief Executive Officer of BARKER, an independent creative agency renowned for its innovative approach to brand strategy and marketing solutions across diverse sectors, including food and beverage, health and wellness, pets, consumer packaged goods (CPG), fashion, beauty, entertainment, and personal care. With a robust background in creative strategy and marketing, Mary has successfully driven brand awareness and strategic partnerships that have significantly contributed to revenue growth for a variety of high-profile clients.
Under her leadership, BARKER has executed key projects for notable brands such as Hanesbrands, Inc., where she has enhanced brand equity for products like Maidenform and Bali, and Bausch Health, where her strategic insights have propelled the visibility of brands like Xifaxan. Mary’s expertise in media buying and content development has allowed BARKER to create compelling narratives that resonate with target audiences, while her focus on experiential marketing has transformed client engagements into memorable brand experiences.
Mary’s commitment to team leadership and management fosters a culture of creativity and collaboration within the agency, empowering her team to push boundaries and deliver impactful solutions. Her strategic vision not only positions BARKER as a leader in the creative agency landscape but also ensures that clients achieve top-line growth through innovative marketing initiatives. As she continues to navigate the evolving landscape of marketing and media, Mary Weil remains dedicated to driving success for both her clients and her agency.
