Mary Rusnak serves as the Director of Global Marketing at CECO Environmental Corporation, where she plays a pivotal role in transforming the company's marketing landscape. With a robust background in B2B marketing, Mary has successfully reorganized the marketing function from a segmented approach to a...
Mary Rusnak serves as the Director of Global Marketing at CECO Environmental Corporation, where she plays a pivotal role in transforming the company's marketing landscape. With a robust background in B2B marketing, Mary has successfully reorganized the marketing function from a segmented approach to a centralized, global marketing department. This strategic shift not only enhances operational efficiency but also fosters a cohesive brand narrative across diverse markets.
In her current role, Mary manages a talented team of six direct reports, including a Senior Market Strategy Manager and a Digital Marketing Manager, among others. Her leadership extends to overseeing two Product Marketing Managers, ensuring that all marketing efforts align with CECO's overarching business objectives. Mary is tasked with the development and execution of comprehensive marketing strategies that leverage her in-depth knowledge of industrial markets and market analysis.
Key projects under her guidance include the implementation of advanced Search Engine Marketing (SEM) initiatives and the optimization of social media marketing campaigns, which have significantly increased brand visibility and engagement. Mary's expertise in change management has been instrumental in securing buy-in from both internal and external stakeholders, facilitating a smooth transition to new marketing strategies. Her exceptional communication skills and strategic planning capabilities enable her to navigate complex challenges and drive organizational change effectively. As CECO Environmental Corporation continues to innovate in the environmental solutions sector, Mary Rusnak's leadership in global marketing positions the company for sustained growth and market leadership.
