Mary Phillips serves as the Director of Communications for the Alabama-West Florida Conference of The United Methodist Church, where she leverages over 20 years of experience in the communications field to enhance the conference's outreach and engagement strategies. In her role, Mary is responsible for...
Mary Phillips serves as the Director of Communications for the Alabama-West Florida Conference of The United Methodist Church, where she leverages over 20 years of experience in the communications field to enhance the conference's outreach and engagement strategies. In her role, Mary is responsible for directing and coordinating the comprehensive marketing communications efforts that serve approximately 600 churches and clergy members. Her expertise in marketing and business administration enables her to develop clear goals and performance measures that align with the conference's mission and vision.
One of Mary's key projects includes overseeing the conference's social media strategy, which has become a vital tool for connecting with congregants and the broader community. By implementing innovative digital marketing techniques, she has significantly increased the conference's online presence and engagement, fostering a sense of community among diverse congregations. Additionally, Mary manages public relations, promotion, advertising, and media relations, ensuring that the conference's messaging is consistent, impactful, and resonates with its audience.
Her strategic approach to communications is complemented by her skills in editing and content creation, allowing her to craft compelling narratives that highlight the conference's initiatives and successes. Mary is dedicated to using her talents to create a fulfilling and balanced professional life, while also honoring the gifts she brings to the church community. Through her leadership, the Alabama-West Florida Conference continues to thrive in its mission to spread the message of hope and service, making a meaningful impact in the lives of its members and the communities they serve.
