As the UX Director at TikTok, Mary Gardner plays a pivotal role in shaping the user experience for one of the world’s most dynamic social media platforms. With a robust background in UX design and a passion for leadership, Mary spearheads initiatives that prioritize user...
As the UX Director at TikTok, Mary Gardner plays a pivotal role in shaping the user experience for one of the world’s most dynamic social media platforms. With a robust background in UX design and a passion for leadership, Mary spearheads initiatives that prioritize user satisfaction and engagement. Her current focus involves leading a talented team of designers and researchers to ensure that the TikTok platform not only meets but exceeds industry best practices in usability and interactivity.
Mary's expertise in Design Thinking and Prototyping allows her to guide her team through a user-centered design process, ensuring that every feature is crafted with the end-user in mind. She is deeply committed to fostering a collaborative environment, where feedback is not just welcomed but actively sought, enabling her team to innovate and iterate effectively. One of her key projects involves enhancing the onboarding experience for new users, making it more intuitive and engaging, which has resulted in increased user retention and satisfaction metrics.
In addition to her design acumen, Mary excels in Design Management and Project Management, balancing strategic vision with practical execution. Her leadership style emphasizes cooperation and planning, empowering her team to take ownership of their projects while aligning with TikTok’s broader goals. By continuously advocating for user-centric design principles, Mary Gardner not only enhances the TikTok experience but also contributes to the evolution of UX practices within the tech industry.
