Mary Benack is a seasoned digital marketing leader with over 20 years of experience, currently serving as the Director of Product Management at Microsoft. With a robust background in digital advertising, Mary has spent the last 13 years at Microsoft, where she has been instrumental...
Mary Benack is a seasoned digital marketing leader with over 20 years of experience, currently serving as the Director of Product Management at Microsoft. With a robust background in digital advertising, Mary has spent the last 13 years at Microsoft, where she has been instrumental in shaping and scaling the company’s online advertising initiatives across both Search and Display platforms. Her expertise lies in strategic partnerships and product management, allowing her to effectively bridge the gap between technology and marketing.
In her current role, Mary leads a dynamic business group focused on expanding Microsoft’s online advertising business through innovative programmatic offerings and third-party supply and demand strategies. She has successfully developed comprehensive business plans, defined platform requirements, and crafted go-to-market strategies that align with the rapidly evolving digital landscape. One of her key achievements includes the launch and management of the Microsoft Advertising Exchange across 16 international markets, where she oversaw the development and execution of critical initiatives that enhanced the platform's capabilities and market reach.
Mary's leadership extends beyond project management; she has built high-performing teams from the ground up, defining organizational structures and roles that foster collaboration and innovation. Her strong analytical skills and proficiency in web analytics enable her to leverage data-driven insights to optimize campaign performance and drive e-commerce growth. With a passion for integrated marketing and a keen understanding of SEM, Mary continues to push the boundaries of digital strategy, ensuring that Microsoft remains at the forefront of the advertising industry.
