Marty Ulrich is an accomplished technology leader with over 20 years of experience in delivering innovative technology solutions for a diverse range of clients, including Fortune 500 companies and venture-backed startups. Currently serving as the Director of Enterprise CRM/Service at State Farm®, Marty is at...
Marty Ulrich is an accomplished technology leader with over 20 years of experience in delivering innovative technology solutions for a diverse range of clients, including Fortune 500 companies and venture-backed startups. Currently serving as the Director of Enterprise CRM/Service at State Farm®, Marty is at the forefront of transforming customer service and retention strategies through the development and implementation of Enterprise CRM (ECRM) systems. His role emphasizes product-centric development, ensuring that customer service efficiency is not only optimized but also aligned with the evolving needs of both agents and customers.
Marty's expertise in Agile methodologies and IT operations allows him to lead cross-functional teams effectively, fostering collaboration between key business partners and technology groups. This approach is critical in leveraging the Salesforce platform to enhance the capabilities of contact centers and agent representatives, ultimately driving impactful business outcomes. His strategic insight and vision enable him to navigate the complexities of business transformation, ensuring that technology solutions are not only cutting-edge but also practical and scalable.
In addition to his technical acumen in ASP.NET, CSS, XML, and AJAX, Marty is a strong mentor and coach, inspiring confidence in his teams and leading by example. His commitment to continuous improvement and innovation positions him as a pivotal figure in shaping the future of customer service at State Farm®. By harnessing the power of technology and fostering a culture of excellence, Marty is dedicated to delivering exceptional customer experiences and driving sustainable growth for the organization.
