Marty Taucher is a dynamic force in the wine industry, serving as the co-founder and managing partner of Avennia Winery in Woodinville, Washington. Since its inception in 2010 alongside Chris Peterson, a former winemaker at DeLille Cellars, Avennia has carved out a niche for itself...
Marty Taucher is a dynamic force in the wine industry, serving as the co-founder and managing partner of Avennia Winery in Woodinville, Washington. Since its inception in 2010 alongside Chris Peterson, a former winemaker at DeLille Cellars, Avennia has carved out a niche for itself by producing exceptional wines that reflect the unique terroir of the Pacific Northwest. Under Marty's leadership, Avennia has not only established a strong brand presence but has also expanded its distribution, making its wines available in 20 states across the country.
Marty's expertise in management and strategic planning has been pivotal in guiding Avennia’s growth trajectory. He has successfully implemented innovative marketing strategies that leverage social media and public relations to engage with wine enthusiasts and build a loyal customer base. His experience in venture capital and start-ups has equipped him with the skills necessary to navigate the complexities of the wine industry, ensuring that Avennia remains at the forefront of market trends and consumer preferences.
Key projects under Marty's direction include the development of a diverse portfolio of wines that showcase the best of Washington's vineyards, as well as the establishment of a vibrant tasting room experience that invites visitors to explore the nuances of Avennia's offerings. As Avennia continues to grow, Marty remains committed to fostering a culture of excellence and innovation, ensuring that each bottle reflects the passion and dedication that defines the winery. For those interested in staying updated on wine releases and exclusive events, joining Avennia's mailing list at www.avennia.com is a great way to connect with this thriving winery.