Marty Cook serves as the President of METOS® North America by Pessl Instruments, where he leverages over 23 years of experience in agriculture technology to drive innovation and growth in the field. His extensive background encompasses a diverse range of specialties, including autonomous vehicle technology...
Marty Cook serves as the President of METOS® North America by Pessl Instruments, where he leverages over 23 years of experience in agriculture technology to drive innovation and growth in the field. His extensive background encompasses a diverse range of specialties, including autonomous vehicle technology with millimeter accuracy, variable rate technologies, and IoT devices designed to facilitate data-driven decision-making for farmers. Under his leadership, METOS® North America has positioned itself as a leader in precision agriculture, offering cutting-edge weather stations and wireless sensors that provide real-time insights into field conditions.
Marty is currently spearheading key projects aimed at enhancing the integration of advanced analytics into agricultural practices. By fostering strong relationships with key accounts and original equipment manufacturers (OEMs), he is instrumental in expanding METOS®’s reach and influence within the industry. His strategic vision focuses on harnessing the power of data to improve crop management and sustainability, ultimately helping farmers optimize their operations and yield.
With a proven track record in team management and cross-functional leadership, Marty excels at building cohesive teams that drive results. His expertise in sales management and customer relationship management (CRM) enables him to effectively negotiate and cultivate partnerships that enhance the company’s market presence. As a dynamic leader, he remains committed to staying at the forefront of technological advancements, ensuring that METOS® North America continues to deliver innovative solutions that meet the evolving needs of the agricultural sector.
