As the Senior Vice President and OOH Lead at Dentsu International, Martin Porter is at the forefront of transforming the out-of-home (OOH) advertising landscape. With a robust background that spans both the media agency and vendor sides of the industry, Martin brings a unique perspective...
As the Senior Vice President and OOH Lead at Dentsu International, Martin Porter is at the forefront of transforming the out-of-home (OOH) advertising landscape. With a robust background that spans both the media agency and vendor sides of the industry, Martin brings a unique perspective to his role, blending client management expertise with strategic business leadership. He oversees a dynamic team of over 50 professionals, driving innovation and growth within the OOH channel.
Martin's extensive experience in new business development and pitching has been instrumental in positioning Dentsu as a leader in OOH advertising. He is adept at crafting compelling marketing strategies that resonate with clients and stakeholders alike, ensuring that the agency not only meets but exceeds client expectations. Under his leadership, the OOH practice has successfully launched several cutting-edge products that leverage the latest in digital media and media planning technologies, enhancing the effectiveness of campaigns and maximizing ROI for clients.
His thought leadership in the industry is reflected in his ability to navigate complex budgets and media buying processes, ensuring that campaigns are not only creative but also strategically sound. Martin's commitment to fostering a collaborative team environment has been key to driving performance and innovation, making Dentsu a go-to partner for brands looking to elevate their OOH advertising efforts. As the landscape continues to evolve, Martin remains dedicated to exploring new avenues for growth, positioning Dentsu at the leading edge of the OOH market.
