Martin Eichholz, Ph.D., is a distinguished member of the Professional Advisory Council for the Master of Science in Applied Psychology Program at the University of Southern California's Dornsife College of Letters, Arts and Sciences. With a wealth of experience as a seasoned insights executive, Martin...
Martin Eichholz, Ph.D., is a distinguished member of the Professional Advisory Council for the Master of Science in Applied Psychology Program at the University of Southern California's Dornsife College of Letters, Arts and Sciences. With a wealth of experience as a seasoned insights executive, Martin brings a unique blend of methodological expertise and strategic acumen that is invaluable to the program. His current role involves advising the program's leadership on key initiatives designed to equip students with the skills and knowledge necessary for successful careers in market research and organizational development.
In this capacity, Martin leverages his deep understanding of pricing strategies, primary research methodologies, and ethnographic studies to influence curriculum development and teaching methods. His insights into social media measurement and statistical analysis ensure that students are not only well-versed in theoretical concepts but also adept at applying these skills in real-world scenarios. Martin's commitment to fostering superior customer service and actionable business strategies resonates throughout his advisory role, as he emphasizes the importance of empathy in understanding market dynamics.
Moreover, Martin actively contributes to discussions on enhancing internship opportunities and study-abroad experiences, recognizing that exposure to diverse environments is crucial for developing well-rounded professionals. His contagious passion for storytelling and leadership inspires both faculty and students alike, motivating them to embrace the challenges of a rapidly evolving landscape and transform them into opportunities for growth. Through his guidance, the Master of Science in Applied Psychology Program continues to thrive, preparing graduates to make impactful contributions across various sectors.
