Martin Descours is a seasoned professional with over 15 years of experience in innovation, business creation, and development, currently serving as Responsable de Projet Fonctionnel at Loyalty Company. In this pivotal role, Martin leverages his extensive expertise to drive the implementation, management, and structuring of...
Martin Descours is a seasoned professional with over 15 years of experience in innovation, business creation, and development, currently serving as Responsable de Projet Fonctionnel at Loyalty Company. In this pivotal role, Martin leverages his extensive expertise to drive the implementation, management, and structuring of new projects within the agency. His approach is rooted in the belief that "problème = opportunité," enabling him to transform challenges into opportunities for growth and innovation.
At Loyalty Company, Martin is instrumental in defining client needs and translating them into actionable project specifications through meticulously crafted cahiers des charges. His adept management of cross-functional teams—including UI, UX, creative, data, development, and marketing—ensures that projects are executed seamlessly and align with strategic objectives. By overseeing the roadmap and planning processes, he guarantees that projects not only meet deadlines but also adhere to budgetary constraints, fostering a culture of accountability and efficiency.
Martin's commitment to enhancing creative processes is reflected in his initiatives aimed at instilling a culture of innovation within the organization. His skills in new business development, digital marketing, and financial modeling allow him to provide comprehensive solutions that resonate with clients and stakeholders alike. Whether it’s through improving internal communication or facilitating creative training sessions, Martin’s multifaceted approach ensures that Loyalty Company remains at the forefront of industry trends, always staying one step ahead in delivering exceptional value to clients.
