As the Vice President of Partner Development at eTrigue Corp, Martin Carey leverages over 17 years of extensive experience in channel sales and marketing to drive innovative through-channel marketing strategies that empower clients to maximize their partner ecosystems. His role is pivotal in helping complex...
As the Vice President of Partner Development at eTrigue Corp, Martin Carey leverages over 17 years of extensive experience in channel sales and marketing to drive innovative through-channel marketing strategies that empower clients to maximize their partner ecosystems. His role is pivotal in helping complex organizations navigate the intricacies of B2B marketing, particularly in an era where effective lead management is paramount. Martin is passionate about enabling clients to execute successful partner marketing programs that not only enhance partner growth but also foster deeper relationships within their networks.
At eTrigue, Martin oversees key projects that focus on automating and optimizing partner marketing workflows, ensuring that clients can manage and measure their marketing efforts with precision. His expertise in lead generation, sales, and partner management is complemented by a deep understanding of Salesforce.com and SaaS solutions, which allows him to tailor strategies that fit diverse marketing scenarios. By integrating predictive capabilities into campaign management, Martin helps clients achieve fluidity and ease of use in their marketing operations, thus enhancing overall performance.
What sets Martin apart is his commitment to client success; he takes great satisfaction in witnessing the tangible results of well-executed marketing initiatives. His strategic vision and hands-on approach to partner development not only drive revenue growth but also position eTrigue as a leader in the industry, making him an invaluable asset to both his team and the clients he serves.
