Martie Flores is a seasoned Creative Director at Riot Games, where she harnesses over a decade of experience in brand design and marketing to elevate the company’s diverse portfolio, which includes iconic titles like VALORANT and League of Legends. In her role as the Marketing...
Martie Flores is a seasoned Creative Director at Riot Games, where she harnesses over a decade of experience in brand design and marketing to elevate the company’s diverse portfolio, which includes iconic titles like VALORANT and League of Legends. In her role as the Marketing Creative Director for North America and Oceania, Martie serves as the creative lead, orchestrating innovative marketing campaigns that not only resonate with players but also bridge the gap between product development and brand storytelling. Her expertise in visualizing concepts allows her to craft compelling narratives that inspire engagement and foster community among gamers.
At Riot Games, Martie spearheads key projects that push the boundaries of traditional marketing. She collaborates closely with cross-functional teams to ensure that every campaign aligns with the brand’s vision and values, utilizing her mastery of Adobe Creative Suite and digital illustration to create eye-catching graphics that captivate audiences. Her keen eye for typography and art direction enables her to maintain a cohesive aesthetic across various platforms, enhancing the overall player experience.
Martie's previous experience at industry giants like Nike and Snapchat has equipped her with a unique perspective on brand design, allowing her to integrate innovative marketing strategies that challenge the status quo. Her passion for storytelling and her ability to visualize complex ideas make her a driving force in the gaming industry, as she continues to inspire new ideas and shape the future of Riot Games’ marketing initiatives. With her extensive skill set and a commitment to excellence, Martie Flores is not just a creative leader but also a visionary who is redefining how brands connect with their audiences in the gaming world.
