Martha Severy serves as the Director of Operations for Neuroscience at Ipsen, where she leverages her extensive experience in product launch and label expansion strategy to drive impactful initiatives within the Neuroscience Franchise. In her current role, Martha is pivotal in strategic planning and operations,...
Martha Severy serves as the Director of Operations for Neuroscience at Ipsen, where she leverages her extensive experience in product launch and label expansion strategy to drive impactful initiatives within the Neuroscience Franchise. In her current role, Martha is pivotal in strategic planning and operations, ensuring alignment between sales and marketing efforts to optimize brand performance and enhance patient outcomes. Her expertise in healthcare marketing communications enables her to craft compelling narratives that resonate with healthcare professionals (HCPs) and consumers alike, fostering deeper engagement and understanding of Ipsen’s innovative therapies.
Martha is currently spearheading key projects aimed at expanding Ipsen's footprint in the Neuroscience sector, focusing on the launch of new products and the strategic enhancement of existing labels. Her adept project management skills ensure that these initiatives are executed efficiently, meeting both regulatory requirements and market demands. By utilizing her proficiency in project planning and MS Office Suite, Martha coordinates cross-functional teams to streamline operations and drive results.
In addition to her operational responsibilities, Martha is committed to leadership and training within her team, fostering a culture of continuous improvement and collaboration. Her background in global marketing and brand strategy equips her with a holistic understanding of market dynamics, allowing her to anticipate trends and adapt strategies accordingly. As a result, Martha Severy is not only a key player in Ipsen’s Neuroscience operations but also a thought leader in the industry, dedicated to advancing healthcare solutions that improve the lives of patients.
