Martha Inwegen is a dynamic leader and visionary in the wellness consumer packaged goods (CPG) industry, serving as the President and Founder of Life Elements, Inc. Based in Atascadero, California, Martha has successfully built a brand that specializes in CBD-based skin and body care products,...
Martha Inwegen is a dynamic leader and visionary in the wellness consumer packaged goods (CPG) industry, serving as the President and Founder of Life Elements, Inc. Based in Atascadero, California, Martha has successfully built a brand that specializes in CBD-based skin and body care products, which are now available both online and in independent retail locations nationwide. Her expertise in product marketing and business development has been instrumental in positioning Life Elements as a trusted name in the wellness space, where quality and efficacy are paramount.
Under Martha's guidance, Life Elements has launched several key projects that highlight the brand's commitment to innovation and sustainability. The company not only formulates and manufactures its products in-house but also emphasizes eco-friendly practices throughout its operations. This holistic approach ensures that every product meets the highest standards of quality while catering to the growing consumer demand for natural and effective wellness solutions.
Martha's passion for wellness and her strategic planning skills have led to the successful development of direct-to-consumer (DTC) channels, as well as robust wholesale and private label offerings. Her ability to build and lead teams has fostered a culture of creativity and collaboration, driving the company’s growth and expansion in a competitive market. With a keen eye for new business development and a strong foundation in sales management, Martha continues to explore new opportunities to enhance Life Elements' product portfolio and reach. Her leadership not only inspires her team but also resonates with consumers who seek high-quality, effective wellness products that align with their values.
