Marsha Gillen serves as the Senior Director of Product Strategy at Evernorth Health Services, where she plays a pivotal role in shaping the future of pharmacy home delivery solutions. With a keen focus on patient acquisition, Marsha leads a dynamic team dedicated to developing research-driven...
Marsha Gillen serves as the Senior Director of Product Strategy at Evernorth Health Services, where she plays a pivotal role in shaping the future of pharmacy home delivery solutions. With a keen focus on patient acquisition, Marsha leads a dynamic team dedicated to developing research-driven product strategies that align with the evolving needs of healthcare consumers. Her expertise in marketing strategy and strategic planning enables her to craft compelling narratives that resonate with target audiences, driving engagement and fostering loyalty.
In her current role, Marsha is instrumental in overseeing the entire product lifecycle, from ideation to tactical execution. She leverages her strong business acumen and critical thinking skills to analyze market trends and customer insights, ensuring that Evernorth’s offerings not only meet but exceed customer expectations. Her ability to connect data with actionable strategies has led to the successful optimization of various channels, including digital storefronts, content marketing, telesales, and performance marketing.
Marsha's commitment to integrity and creative problem-solving has earned her a reputation as a trusted leader within the organization. She is adept at demonstrating ROI through innovative marketing management techniques and customer segmentation strategies, which have significantly contributed to the company’s growth trajectory. As she continues to drive product marketing and pull-through strategies, Marsha remains focused on enhancing the patient experience and solidifying Evernorth's position as a leader in the healthcare industry. Her multifaceted skill set and passion for connecting insights with strategy make her an invaluable asset to the Evernorth team.
