Marsha Bower serves as the Head of PC Partner Marketing at Samsung Electronics America, where she leverages over 15 years of extensive experience in sales and marketing across diverse sectors, including AI, consumer electronics, and telecommunications. In her current role, Marsha is pivotal in setting...
Marsha Bower serves as the Head of PC Partner Marketing at Samsung Electronics America, where she leverages over 15 years of extensive experience in sales and marketing across diverse sectors, including AI, consumer electronics, and telecommunications. In her current role, Marsha is pivotal in setting the vision and strategy for Samsung's PC partnerships, particularly as the industry transitions into an era dominated by AI-powered PCs. Her expertise in account management and relationship management enables her to forge strong alliances with key partners, ensuring that Samsung's innovative products not only reach the market but also resonate with consumers.
Marsha is currently spearheading several key projects aimed at enhancing partner loyalty and driving adoption of Samsung's AI PC offerings. By securing partner funding and amplifying marketing efforts, she is instrumental in executing go-to-market (GTM) strategies that effectively position Samsung's products within the competitive landscape. Her integrated marketing approach combines strategic planning and program management to deliver impactful product launches that captivate both retail and carrier channels.
With a strong foundation in sales development and telecommunications, Marsha excels in navigating the complexities of the PC market. Her leadership skills, coupled with her deep understanding of wireless technologies and consumer behavior, empower her to create compelling narratives that highlight the unique value propositions of Samsung's offerings. As she continues to innovate and drive growth, Marsha remains committed to building a collaborative ecosystem that not only enhances Samsung's market presence but also elevates the overall consumer experience in the rapidly evolving tech landscape.
