Marnie McKew currently serves as the General Manager of Communications and Marketing at the Australian Rail Track Corporation (ARTC), where she plays a pivotal role in shaping the organization’s public image and internal culture. With a deep respect for the Wangal Country and its Traditional...
Marnie McKew currently serves as the General Manager of Communications and Marketing at the Australian Rail Track Corporation (ARTC), where she plays a pivotal role in shaping the organization’s public image and internal culture. With a deep respect for the Wangal Country and its Traditional Custodians, Marnie’s leadership is grounded in cultural awareness and a commitment to inclusivity. Her primary focus is on establishing a robust marketing and communications function that not only enhances internal advocacy but also elevates ARTC's profile within the national logistics chain.
Marnie is known for her strategic vision, which effectively engages stakeholders and galvanizes teams towards a common purpose. She is adept at crafting comprehensive marketing strategies that resonate with diverse audiences, utilizing her expertise in social media marketing and stakeholder engagement to foster strong relationships. Key projects under her leadership include initiatives aimed at positioning rail as the preferred mode of transport in Australia, highlighting its efficiency and sustainability in the logistics sector.
Her pragmatic approach to leadership is complemented by her skills in event management and business development, allowing her to create impactful campaigns that connect ARTC’s leaders and employees to the organization’s core values and corporate plan. Marnie’s ability to navigate complex stakeholder landscapes and her commitment to collaborative change make her a trusted adviser within the industry, driving ARTC towards a future where rail is recognized as a vital component of Australia’s transport infrastructure.
