Marlene Neves is a dynamic Digital Marketing Manager at Holt Renfrew, where she leverages her extensive expertise in digital marketing and eCommerce to drive innovative strategies and enhance the online shopping experience. With a passion for creative design and project management, Marlene played a pivotal...
Marlene Neves is a dynamic Digital Marketing Manager at Holt Renfrew, where she leverages her extensive expertise in digital marketing and eCommerce to drive innovative strategies and enhance the online shopping experience. With a passion for creative design and project management, Marlene played a pivotal role in the successful launch of the Holt Renfrew eCommerce site. She expertly led the execution of project deliverables, ensuring that the content and marketing strategies were seamlessly integrated across both the website and email campaigns. Her keen eye for elevated design and compelling content has significantly contributed to driving conversion rates and boosting sales.
In her current role, Marlene oversees a talented team responsible for curating online content, updating landing pages, and managing the taxonomy and custom collections that enhance user engagement. Her commitment to building long-term relationships with both her team and customers is evident in her collaborative approach to creative strategy and leadership. Marlene’s proficiency in web design, corporate branding, and email marketing allows her to craft cohesive marketing communications that resonate with Holt Renfrew’s luxury clientele.
Marlene's notable skills in art direction and brand development further empower her to create visually stunning and strategically sound marketing materials. Her ability to navigate the complexities of digital marketing in the retail sector positions her as a key player in Holt Renfrew's ongoing success in the competitive eCommerce landscape. With a record of launching impactful digital programs and campaigns, Marlene continues to be a driving force in elevating the brand's online presence and customer engagement.
